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The 9 Best Vitamin/Supplement Subscription Boxes in 2023 – Readers’ Choice Awards

Kat Giuffrida
ByKat GiuffridaMay 16, 2023 | 0 comments

Struggling to pick the right vitamins and supplements to support your unique health goals and needs? We completely understand! It's easy to feel overwhelmed nowadays with the countless number of health supplements that have flooded the market. Plus, new personalized vitamin companies seem to be emerging nearly every month (each claiming to offer exactly what your body needs) which makes it incredibly challenging to zone in on a single brand.

Thankfully, there are a handful of vitamin subscription services that have risen above the competition and offer the highest quality vitamins and supplements available today. These brands use optimal forms of nutrients in their products, abide by strict quality testing methods, and are transparent about their ingredient sourcing. And the best part? They've been tested by and voted on by our very own readers at MSA.

Every year, we ask our readers to share their top recommended subscriptions of all types. Then we ask our experts to share what they know about each subscription to make it easy for you to know which subscription is right for you. Below, you’ll find our readers’ top choices for the best vitamin subscriptions and supplement subscriptions in 2023.

The 5 Best Vitamin Subscriptions Featured on this List:

The 9 Best Vitamin/Supplement Subscription Boxes in 2023

Read on for our reader’s recommendations for the best vitamin subscription boxes and supplement subscription boxes currently available. If we missed anything, drop us a comment. If you’ve tried one of these services, be sure to leave a quick review (even if you had a poor experience — your review can help other readers avoid subscription remorse).

1. Hum Nutrition

The Best Vitamin Subscription For Women's Health Needs

group shot of colorful bottles of supplements laying on white background

Image via our review.

The Cost: Supplements range from $10-$60 per bottle (30-day supply). Save with bundles.

What This Vitamin Subscription Delivers:

Looking to start a healthier lifestyle? Not sure where to begin? Let Hum Nutrition help.

Hum Nutrition stands out among other vitamin subscriptions due to the extent of their personalization. This vitamin subscription service offers curated supplement plans based on your personal dietary needs.

To get started, fill out a short personal quiz, and then a Hum Nutrition nutritionist will build a unique plan. You’ll still have the ability to edit your shipment — pick and choose the vitamins that focus on the areas most important to you, and you’re good to go. The pricing is affordable, and you’ll get discounts for larger orders.

Hum carries 38 vitamin supplements that address a range of health, beauty, and mood concerns. We love their tongue-in-cheek supplement names like "Gut Instinct," "Hair Sweet Hair," and "Here Comes The Sun." And their packaging includes a brief description of each product's purpose so you know exactly what you're reaching for.

Most of Hum's supplements are vegan and non-GMO, those that aren't are marked clearly on the labels.


  • Online quiz creates a personalized vitamin plan.
  • Able to add and remove vitamins and supplements.
  • There are dietary supplements for a wide range of specific health concerns


  • Some supplements are expensive ($40+ per bottle)
  • Not geared toward men (but men can still use most products)
  • Almost all products are blends, not single ingredients

What Readers Say:

“Their gummy supplements are delicious!” – Piper

Shipping: Orders of $50 or more ship free to the U.S. For orders under $50, a $5.95 shipping fee applies within the U.S. and $12.95 for international destinations.

Starting at $80.00
Shop Hum Nutrition
Not ready to buy? Add it to your Or, if you want to learn more, check out all our HUM Nutrition reviews.

2. Ritual

Best Vitamin Subscription For Basic Coverage And Age-Based Needs

Image via our review.

The Cost: Products range from $33-$54 per bottle (30-day supply). Save with bundles.

What This Vitamin Subscription Delivers:

Ritual offers a monthly vitamin subscription that provides subscribers with most of the essential nutrients they need in their optimal forms. Ritual offers several different versions of its Essential Multivitamin including one for women, men, teens, and children 4+. Both the women's and men's versions are available for 18+ and 50+, but there are also prenatal and postnatal formulations as well.

All versions of Essential Multivitamin are vegan-friendly and come in delayed-release capsules, except for Children 4+ which is available in a plant-based gummy form. This product can be taken by mostly anyone, regardless of dietary preferences, however, it is highly appropriate for vegans and vegetarians to use this multivitamin as it contains several nutrients that are often found in lower quantities in a plant-based diet: vitamin B12, vitamin D3, vitamin K2, DHA, iron, zinc, and choline (this nutrient is only found in the prenatal, postnatal, and children's versions).

Each multivitamin contains between 9 and 15 nutrients and you can find each nutrient's sourcing and form here. Ritual is one of the most transparent vitamin brands around today and goes above and beyond to ensure that each customer knows the origin of each ingredient as well as the type of manufacturing that was used to create it.

Recently, Ritual launched a new line of dietary supplements which includes a synbiotic and skin hydration capsules.


  • Uses the cleanest and most optimal forms of the nutrients included in their supplements.
  • Their multivitamins are designed for different genders and age groups.
  • Products are flavored with mint or citrus which makes them more enjoyable.


  • Their range of supplements is limited.
  • Does not offer personalized vitamins.
  • Does not offer single-ingredient vitamins.

What Readers Say:

I love these. The minty flavor and pretty capsules make me want to take these every day. I'm so bad about vitamins, but I have no problem sticking to these. Ritual also gives you tips for remembering to take your vitamins, too. I have an extremely sensitive stomach, too, but these give me no trouble. I found after taking these consistently for 2 weeks I just felt better all around. -Elaine

Shipping: Ships for free to the U.S., U.K., and Canada.

Starting at $33.00
Shop Ritual
Not ready to buy? Add it to your Or, if you want to learn more, check out all our Ritual reviews.

3. Care/of

Best Vitamin Subscription for Unique Supplement Forms

Image via our review.

The Cost: Products range from $7-$32 per bottle/pack (30-day supply).

What This Vitamin Subscription Delivers:

Do you struggle to maintain a healthy supplement routine? Let Care/of take all the pain out of buying (and taking) vitamins and wellness products. This wellness subscription box ships personalized daily vitamin packs along with additional wellness items to your doorstep each month.

To get started, fill out the personalized quiz about your diet and lifestyle. Care/of will build you your own custom health plan, backed by actual science and vetted by nutritionists. All Care/of products are made from the most effective bio-available ingredients possible, designed to help you feel your very best. They’re also sustainably sourced.

Each box comes with 30 individual packs of vitamins. Your daily pack contains your curated mix of supplements — perfect to grab on the go. Keep forgetting to take your Care/of each day? Try using their app, where you can track how many days in a row you use your packs. You’ll achieve milestones with longer and longer streaks.

If you’ve got a good idea of your nutritional needs, you can build your own mix from their line of 30 vitamins, minerals, probiotics, powders, and more. Modify your custom vitamin packs at any time and try out new supplements whenever you’d like.

Our readers love the versatility of this wellness subscription box; it’s an excellent way to upgrade your vitamins without spending a ton of time on research.


  • Offers vitamins, minerals, herbs, probiotics, collagen, and protein.
  • Most individual ingredients are relatively affordable
  • Subscription plans are easy to modify based on your current needs.


  • Shipping fee for orders less than $20.
  • Mostly geared towards women's needs (but men can still use most products)
  • Very few options for vitamin/supplement blends


“I love the variety and personalization.” – J

Shipping: Ships for free to the U.S. and Canada.

Starting at $20.00
Shop Care/of
Not ready to buy? Add it to your Or, if you want to learn more, check out all our Care/of - Personalized Daily Vitamins reviews.

4. Rootine

Best Blood Test/DNA-Based Vitamin Subscription Service

Image via Rootine.

The Cost: Smart Multivitamin costs $88/month. At-home lab tests cost $125.

What This Vitamin Subscription Delivers:

Rootine is a multivitamin subscription service offering users a completely custom formula based on an online lifestyle quiz, and an at-home DNA and blood test (users can also upload results from existing 23andMe or Ancestry.com accounts). Rootine's slow-release microbead delivery system ensures maximum absorption and accurate dose measurement–no capsules involved.

Start by taking the lifestyle quiz, which provides recommended nutrients and detailed explanations. Users can choose to proceed with the personalized nutrients, or they can go ahead with the DNA testing and blood testing, which personalizes the nutrient profile even further. Uniquely, users can continuously re-test and optimize their multivitamins for peak wellness.

Subscribers will receive Rootine's Smart Multivitamin which includes up to 20 clinically-backed nutrients. You can take your vitamin packs as is with water or easily add the microbeads into meals.


  • DNA and blood test-based
  • Unique microbead delivery system provides maximum results
  • Way more optimized for your specific health needs than other brands


  • Much more expensive than other vitamin subscriptions
  • Can't customize vitamin packs easily
  • There is no month-to-month subscription option

Shipping: Rootine ships within the U.S. only, including Alaska and Hawaii. Rootine does not ship to Puerto Rico, Guam, or the US Virgin Islands.

Starting at $69.00
Shop Rootine
Not ready to buy? Add it to your Or, if you want to learn more, check out all our Rootine reviews.

5. Nurish by Nature Made

Most Affordable Vitamin Pack Subscription Box

The Cost: Individual ingredients range from $4-$16/month.

What This Vitamin Subscription Delivers:

Nurish by Nature Made is a subscription box that sends you personalized vitamin and supplement packs every month. This box is designed to meet your specific nutrient needs and delivers everything you need straight to your door. Nurish has an in-depth list of supplements on their site that are organized by supplement type and health goal to make your search easier.

Take a 5-minute quiz to receive a personalized pack by Nurish or create your own custom packs by shopping the site yourself - they even have curated lifestyle packs like Everyday Glam, Everyday Active, and Everyday Relax if you want to hone in on a specific need. Once you've decided on your supplement plan, you can expect a 30-day regimen to arrive in the mail.

Each box comes with daily pre-packaged pouches of your personalized daily vitamins. These pouches come with your name printed on them and a fun inspirational quote as well, just to make your daily intake a little more enjoyable.


  • The website is easy to navigate and organized based on the type of supplement and your areas of concern.
  • Prices are super affordable.
  • Plenty of individual ingredients to add.


  • Some ingredients are not in optimal forms.
  • Doesn't offer blends other than multivitamins.
  • Doesn't offer as interactive of a platform as other brands.

What Readers Say:

I started subscribing to nurish a couple of months ago and love how easy my vitamin and supplement routine has become. nurish makes it easy for me to stay on top of my health and start my mornings off right with my daily vitamin packs. I also loved the quiz aspect and how nurish is backed by science, connected to Nature Made which I've bought for years off the shelves! My quiz suggested a few vitamins/supplements I didn't even think of, to help what I was trying to achieve (more energy, brain health, muscle health, etc.). -Camille

Shipping: Shipping is free for orders $30 and above inside the contiguous US. An $8 charge will be applied for any order less than $30 or shipping outside of the contiguous US, including Alaska & Hawaii.

Starting at $30.00
Active Deal
25% off first order
Use Coupon Code NURISH4U
Shop Nurish by Nature Made
Not ready to buy? Add it to your Or, if you want to learn more, check out all our Nurish by Nature Made reviews.

6. Persona

Personalized Vitamin Service with Highest Number of Individual Products

Persona Vitamin Review

Image via our review.

The Cost: Individual ingredients range from $2.80-$39.48 (28 day supply). Save with bundles.

What This Vitamin Subscription Delivers:

Want to step up your vitamin and supplement game, but don't want to spend a fortune on buying 20+ individual products? Persona offers one of the most personalized vitamin subscription services available today.

Customers can create a fully customized vitamin subscription by completing an online assessment or they can choose from among several curated vitamin packs if they only want to use a few ingredients to focus on a single health area.

To create the perfect personalized vitamin packs for your specific health goals, you'll need to take Persona's online assessment. It's extremely thorough compared to most other vitamin quizzes and asks questions about medical history, medication use, health goals, and more. Once you've completed the assessment, Persona will apply its scientifically-backed algorithm in order to develop a personalized vitamin pack that's designed to meet your specific health needs.

Customers will receive both morning and evening vitamin packs that contain a different set of ingredients depending on their desired health outcomes.

Customers may also choose to select curated vitamin packs that are centered on more specific health goals, such as weight loss support, energy, or sleep. Since these vitamin packs typically contain half of the ingredients that come in Persona's personalized vitamin packs, they are usually cheaper, but the only catch is that you cannot add or remove ingredients from these packs.

While prices and ingredients vary, you can expect to pay around $60-100/month for a customized vitamin pack that contains around 6-10 ingredients whereas curated packs cost anywhere from $21.99 to $30.99 for 3-ingredient packs and up to $73.99 to $83.9 for 5-ingredient packs.


  • Asks in-depth questions in their quiz including medical history and medication use.
  • Considers supplement-drug interactions.
  • Offers curated vitamin packs for specific concerns that tend to be cheaper than the personalized packs.


  • Options can be overwhelming for people new to supplements.
  • Some packs come with a ton of pills.

Shipping: Ships to the U.S. and worldwide. Free shipping is available on occasion to the U.S. Shipping rates are $5-$25 per shipment for international countries.

Starting at $21.00
Shop Persona
Not ready to buy? Add it to your Or, if you want to learn more, check out all our Persona reviews.

7. Seed

Image via Seed.

Best Monthly Subscription for Probiotics

The Cost: $49.99/month.

What This Vitamin Subscription Delivers:

Seed is known for its specialty product: DS-01TM Daily Synbiotic. The goal of DS-01 is to aid your microbiome, located in your gut, and help replete its diversity and richness. This pill is both a prebiotic and probiotic designed to support gut health, gut barrier integrity, gut immune function, cardiovascular health, dermatological health, and micronutrient synthesis.

The DS-01 contains probiotic strains that have been scientifically and clinically studied to provide a range of benefits for the body including digesting food, minimizing inflammation, and better synthesizing nutrients. We love how this probiotic goes so much further than the OTC options, and because of its unique 2-in-1 casing, it doesn't need to be refrigerated and gets 100% of the probiotic ingredients to your colon.

Beyond the pill itself, Seed also scores points in the presentation. Consumers are sent an aesthetically pleasing frosted, green glass jar to house their monthly pills and a glass travel vial. We love stylish and reusable packing, plus the tray that houses these jars in the package is made from mushrooms and easily decomposes in the soil within 30 days and the refill packaging is made from corn foam which dissolves in water.

Seed now offers a version of its synbiotic for kids and teens called PDS-08TM Pediatric Daily Synbiotic. It contains 9 probiotic strains and a fiber-based prebiotic.


  • Transparency on bacterial strains used in probiotics and plenty of links to scientific studies on their effectiveness.
  • Sustainable and stylish packaging.
  • No refrigeration necessary.


  • Pricier than OTC probiotics.
  • Only one version of probiotic available per age group.
  • No other products offered.


I’ve taken Seed for a year now. I started taking it because I have rosacea. I wanted to see if it would improve my gut health. So last year my gut health was very very bad. I was Flush red after every meal...So I knew if I took something that it would take about a year to see any kind of results. So as of today, my gut health is better but it’s not the best. I’m able to eat more things than before but not everything. I don't think that it helps me with bloating or bowel movements...I was going to stop taking it to see if there is a difference next month. But overall, I FEEL good about the product. I really like that it’s a symbiotic and that I know specifically which probiotics I’m ingesting. - Jasmine

Shipping: Ships for free to the U.S. Ships internationally at a flat rate of $10.

Starting at $49.99
Active Deal
15% off your first month of a new subscription
Use Coupon Code MYSUB15
Shop Seed
Not ready to buy? Add it to your Or, if you want to learn more, check out all our Seed reviews.

8. mindbodygreen

Best Vitamin and Supplement Subscription for Targeting Whole Health

Image via our review.

The Cost: Individual products range in price and you can expect to pay around $50+ per bottle per month.

What This Vitamin Subscription Delivers:

mindbodygreen is a lifestyle media brand dedicated to inspiring you to live your best life – mentally, physically, spiritually, and emotionally. Through a 360º approach to wellness that weaves the mental, physical, spiritual, emotional, and environmental aspects of well-being together, mindbodygreen has been a respected resource for over ten years for individuals looking deeper into the fundamentals of science-based holistic well-being.

mindbodygreen has expanded over the years into functional nutrition coaching, classes (varying from fitness to self-improvement), and then most recently, supplements. Their current supplements range from probiotics+, sleep support+, immune support, and cellular beauty (just to name a few).

We particularly love mindbodygreen's Ultimate Multivitamin+, a daily vitamin that includes 33 premium ingredients: 14 vitamins, 13 minerals, and six botanical bioactives.

mindbodygreen's site explains this multivitamin as:

a high-potency vegan formula delivers a complete array of essential vitamins, chelated and marine minerals, a built-in B complex leveraging methylation technology, algal vitamin D3, and longevity botanicals including glutathione, resveratrol, piperine, and a bouquet of carotenoids. In this next-generation multi for women and men, we optimized the dose, bioavailability, bioactivity, and gentleness of each ingredient.

The site is full of supplement options that are organized in a large drop-down menu that's easy to navigate. Once you choose a supplement, its page has an informative timeline at the bottom that illustrates how many weeks it will take to feel the effects of each ingredient in the supplement. There are also descriptions of each ingredient underneath the timeline, to help you better understand why they're included and how they benefit your body,


  • Contains 33 nutrients
  • Only need to take 2 capsules per day
  • Vegan-friendly and free of dairy, gluten, and soy


  • On the pricier side at $59 per month.
  • Is not personalized to your unique needs.
  • Some people may prefer to keep botanicals and other supps separate from vitamins.

Shipping: Ships free to the United States, including Hawaii, Alaska, all US territories, and Canada.

Starting at $69.00
Active Deal
Save 15% off your first month! New subscriptions only; code cannot be combined with other offers.
Use Coupon Code MSA15
Shop mindbodygreen
Not ready to buy? Add it to your Or, if you want to learn more, check out all our mindbodygreen probiotic+ reviews.

9. Athletic Greens

Best All-In-One Vitamin Powder For Immune Support

Athletic Greens powder being mixed into cup of water by woman

Image via Athletic Greens.

The Cost: Starts at $79/month.

What This Vitamin Subscription Delivers:

Wouldn't it be great if you could sip down your vitamins and supplements in a single drink? Athletic Greens has crafted a mega-nutrient powder that contains 75 nutrients including vitamins, minerals, digestive enzymes, and much more. This formulation is centered upon immune system defense and contains an expansive list of antioxidants, adaptogens, and superfoods to assist the body in detoxication and liver support.

While this approach to vitamins and supplements is quite practical, some consumers will need to confirm whether or not they may have potential interactions between the use of certain medications and herbs contained in this vitamin powder. However, most people should be able to consume this product free of worries.

This product is best suited for individuals who want to use an all-in-one approach to taking their daily vitamins and supplements. Some customers may prefer to use individual products or other brands instead as this ingredient combination may lead to gastrointestinal discomfort in some individuals who have dietary sensitivities. Customers should also keep in mind that this product does not contain vitamin D3, omega fats, or iron so they will need to consume those nutrients through their diet or the use of supplements.


  • Each powder contains 100% of the daily value of many micronutrients.
  • Contains a wide range of antioxidants, adaptogens, and superfoods that support the body's daily functions.
  • Entirely plant-based, making it keto, paleo, and vegan-friendly.


  • Doesn't consider drug-supplement interactions.
  • Must remember to take it in the morning on an empty stomach for optimal absorption.

Shipping: Ships to the U.S., Canada, and Australia for $9; shipping to Europe varies in price.

Starting at $79.00
Shop Athletic Greens
Not ready to buy? Add it to your Or, if you want to learn more, check out all our Athletic Greens reviews.

What Do You Think of These Vitamin Subscriptions?

Have you tried any of these vitamin subscription services? If so, what did you think? Make sure to leave a comment below and share your experience if you've used any of these brands that offer personalized vitamins and dietary supplements.

Kat Giuffrida
Kat Giuffrida

I'm a SAHM of 2 under 2 who's on a mission to discover the best subscription boxes for women and children. On the off chance I'm not chasing after my kids (or breaking up a looming brawl between them and the cats), you can most likely find me training in the pool, sipping on an Americano at my local coffee shop, or hiding in our spare room to catch up on my favorite podcasts.

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